Benefits of Web Analytics in Business Growth - SEO Kochi Web Analytics Web analytics is the method of measurement, collection, analysis and reporting of data for the purpose of optimizing web usages. This applications can help the companies to measure the results of broadcast advertising campaigns. It helps to know how traffic to a website changes after a new advertising campaign have launched. It also provides information regarding the number of visitors to a website. Benefits of Web Analytics Web Analytics have a number of benefits. Some of them are : Measure the Traffic in your Website. ...